The advantages of hiring a web architect / designer over online site builders are many.
Having a unique design! While hundreds or maybe thousands are using the same template with an online site builder, your website will be different and unique.
Your website will be more adaptable to your company's needs if you have done your website planning. You will have a list of features you wish to have. By prioritizing this list of website features, you will give your web designer an idea of what accommodations to make for in the future if your current budget doesn't allow all the features you want at the start.
Get scalability! Just like adaptability, if you have planned what you want in the future for your website, a good web designer will take this into consideration as they select the technologies to use while developing and constructing the website.
Your identity & Brand! The imagery of your website should be unique to your company. This includes graphics that are custom taylored to the look and feel of your website as well as your company's branding. Color profiles and imagery are key, whether it's clean & corporate or "steampunk."
There is a misconception on how beneficial and economical using free website builders is. For one thing, there will be a ton of people using the same design template. In addition to that, there's the behind the page coding that will make your website more search engine friendly. This is much more than entering in some random keywords. SEO, (Search Engine Optimization), is important to your success.
As a business owner you are always looking how to save money and make your business profitable. When it comes to creating an online presence for your business, just like your marketing materials and office's appearance, your website needs to project a professional image.